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General Mills to Acquire Whitebridge Cat Feeding and Pet Treating Business in $1.45 Billion Deal
- Client News
- November 14, 2024
Paul, Weiss is advising General Mills, Inc., in its $1.45 billion acquisition of Whitebridge Pet Brands’ North American premium cat feeding and pet treating business from NXMH, marking General Mills’ fifth acquisition in the pet space. The business includes the Tiki Pets and Cloud Star portfolio of brands. Under the terms of the transaction, General Mills will fund the acquisition with cash on hand and new debt, and will assume operations of two manufacturing facilities in Joplin, Missouri. NXMH will retain Whitebridge’s European business and brands. The deal is expected to close in the third quarter of 2025, subject to regulatory approval and other customary closing conditions.
The Paul, Weiss team is led by corporate partner Laura Turano and counsel Dotun Obadina, and includes partners John Kennedy and Patricia Vaz de Almeida and counsel Bruce Gruder; intellectual property partner Claudine Meredith-Goujon; executive compensation partner Jean McLoughlin and counsel Christopher Gonnella; antitrust partners Scott Sher and Marta Kelly; real estate partner Peter Fisch; environmental counsel William O’Brien; and litigation counsel Pietro Signoracci and Audrey Paquet.