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Foreign Investment in the Indian Media Sector
September 6, 2005 Full PDF
In June 2005, the Government of India announced an end to its 50-year-old policy banning the publication of foreign newspapers in India, the latest development in a trend of liberalization of foreign investment in the Indian media sector. These changes unfold against the backdrop of a booming market for advertising in India , with spending on television advertisements expected to increase by 12% in 2005 to $1.1 billion (compared to a global average of 6.8%) and spending on print advertising expected to increase by 23% in 2005 to $2.1 billion (compared to a global average of 3.9%).