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IMG College and Learfield Complete Merger
- Client News
- December 31, 2018
In a deal bringing together two of sports’ largest multimedia rights and sponsorship businesses, Paul, Weiss represented IMG College, the collegiate division of Endeavor, in its merger with Learfield. The newly-named Learfield IMG College specializes in fully integrated solutions for colleges and universities, including branding, licensing and multimedia rights management; access to professional concessions, ticket sales and fan engagement systems and support; publishing, radio, digital and social expertise; and campus-wide business and sponsorship development. Financial terms of the transaction were not disclosed.
The Paul, Weiss team included corporate partner Brian Lavin; litigation partners Roberto Finzi, Joseph Bial, Aidan Synnott, Daniel Toal, Elizabeth Sacksteder, Lorin Reisner and Ted Wells and counsel Robert Kravitz and Rachel Fiorill; tax partners Jeffrey Samuels, Lindsay Parks, David Mayo and Patrick Karsnitz; intellectual property partner Chuck Googe; real estate partner Salvatore Gogliormella; employee benefits partner Lawrence Witdorchic and counsel Uri Horowitz; antitrust counsel Marta Kelly; entertainment counsel Carolyn Casselman; and environmental counsel William O’Brien.