As digital technology and the online environment transform the distribution and use of intellectual property, our Copyright & Trademark group is on the front lines in protecting and enforcing our clients’ most important creative assets. Our trial-tested team represents a wide range of clients, from entrepreneurs to major corporations, from playwrights to media giants, and from individual songwriters to the country’s largest performing rights organizations.
Paul, Weiss Achieves Significant Settlement for Weight Watchers International, Inc. in False Advertising Suit Against Jenny Craig
- Client News
- February 10, 2010
Practices
As reported by the AmLaw Litigation Daily and IP Law360, Paul, Weiss achieved a significant settlement in the Southern District of New York for long-time client Weight Watchers International, Inc. (WWI), in its false advertising suit against Jenny Craig, Inc.
Following the successful motion for a temporary restraining order, WWI competitor Jenny Craig, Inc., agreed permanently to cease and refrain from broadcasting, publishing or disseminating its advertising campaign that falsely claimed that Jenny Craig clients lost twice as much weight as those following the Weight Watchers weight loss program. Jenny Craig also agreed to permanently refrain from publishing any similar claims based on a comparison of any studies sponsored by Jenny Craig and any past WWI-sponsored studies.
The Paul, Weiss team representing WWI included litigation partners Lynn Bayard and Martin Flumenbaum, counsel Doug Pravda, and associates Hallie Goldblatt, Michael Grunfeld and Rachale Miller.